Since Messi arrived in MLS, he has scored seven goals and registered one assist in the Leagues Cup.
Kieran Quailekquaile90Update: Aug 11th, 2023 16:51 EDT
Jerome MironUSA TODAY Sports via Reuters Con
The subscriptions to watch MLS matches and especially those of Inter Miami, where Lionel Messi plays, have doubled with the so-called ‘Messi Effect’,” reveals Inter Miami co-owner Jorge Mas.
Mas confirmed that Apple TV ps have doubled since Messi arrived in MLS, where he has scored seven goals and registered one assist in the Leagues Cup, the competition in which Inter Miami will play in the quarter-finals against Charlotte FC on Friday.
“The Messi effect is real! Subscribers to MLS Season Pass on Apple TV have more than doubled since Messi joined Inter Miami,” wrote Mas on X. The American businessman runs Inter Miami alongside his brother, José Mas, and former soccer star David Beckham.
The Messi Effect is real! 🐐 Subscribers to #MLSSeasonPass on @AppleTV have more than doubled since Messi joined @InterMiamiCF. Also, Spanish language viewership on #MLSSeasonPass on @AppleTV has surpassed over 50% for Messi matches and continues to rise. How exciting for a truly…
— Jorge Mas (@Jorge__Mas) August 10, 2023
Messi’s matches
Mas added: “Spanish language viewership on MLS Season Pass on Apple TV has surpassed over 50% for Messi matches and continues to rise.”
Messi mania continues to grow, not only with TV subscribers, but also with the sale of Inter Miami shirts and other kinds of merchandising.
Read more: Martínez on playing alongside Messi at Inter Miami
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Inter Miami forward Lionel Messi (10) celebrates after he scores a goal during the game between FC Dallas and Inter Miami at Toyota Stadium.Jerome MironUSA TODAY Sports via Reuters Con
Who are the Mas brothers?
Jorge Mas was born in 1963 and his brother José in 1965, both in Miami. The fortune of the Mas brothers is owed to their Cuban father, Jorge Mas Canosa who arrived in exile in the United States due to his opposition to the government of Fidel Castro.
Mas Senior founded MasTec, a construction and engineering company. The multinational construction company provides installation, construction, and maintenance services for energy infrastructure for public services and communications. In 2022, MasTec reported $9.8 billion in revenue.
